State Farm: Don’t Ask

Everybody wanted to know if CP3 was going to retire.

They just had to get through Jake first to find out.

Originally intended to air on broadcast mid season, we quickly pivoted when CP3 hit us with the news he was announcing his retirement early.

We edited a new ending and broke the spot as a collab post between State Farm and CP3 the night before his announcement, organically teasing it.

CREDITS:

Kyle Brubaker - AD

Brian Boord & Josh DiMarcantonio - Creative Directors

Emily Sanders - ECD

Chad Broude - CCO

Director - Brian Billow