State Farm: Will You Be There?
How does an insurance company make a breakthrough ad during March Madness?
By not making an insurance ad. At least for the first half.
PRESS: AD AGE CAMPAIGN TO WATCH, LITTLE BLACK BOOK, PEOPLE
Here’s the :15 we still can’t believe cleared legal!
And some fun paid social!
CREDITS:
Kyle Brubaker - AD
Emily Sanders - ECD
Chad Broude - CCO
Directors - ADAM&DAVE
Editor - Kevin Zimmerman