High Noon
High Moon
High Noon has established itself as the king of the day drink, but the nighttime also brings a crazy aura of its own—so we’re creating a whole new line of drinks to reflect it. Introducing High Moon, the seltzer that’s as strong as anything the night throws at you.
Lunar Eclipse Launch Party
The High Noon line will be launched in the most fitting ways: a party exclusively serving High Moon during the Lunar Eclipse on May 5, 2023. To celebrate the freedom from inhibition the night brings, High Noon will put on a desert rave on the outskirts of the most uninhibited city in the country: Las Vegas.
Welcome to the P.M. Beverage Carts
High Noon will commission a fleet of branded beverage carts to flock outside of office buildings to greet the employees leaving at the end of their day. Blaring good tunes and handing out free High Moons, we will be their official welcome to the post 5.
Light Reactive Billboards
High Noon will place digital billboards that change from their regular High Noon advertising to promoting High Moon as the sun goes down.
